Defeated Muslim Ummah - 876 Words

ASSIGNMENT NO 1 SUBJECT: ISLAMIC STUDIES SUBMITTED TO: SUBMITTED BY: MUHMMAD AZHAR HAMEED (130150) WHY ARE WE DEFEATED UMMAH TODAY Hazrat Adam (A.S) was first man who came to earth. Later On generation continued, some people worshiped ALLAH so called Muslim while other called non-muslim. Non Muslim started to worship clouds, rocks, mountains, elephant, in short those things were worshiped which used to b strange. God has sent about 1 lac 24 thousand Prophets to take the people on a right way (Siraat e Mustaqeem). But still we cant say that all have obeyed them. Now a days we muslim people are passing through a difficult life, so that we have forgotten our religion. We are doing all those things from which ALLAH and His prophet†¦show more content†¦Anti-Educational: There is a strong and pervasive attitude in many Muslim-majority countries that a Western-style education, seeking a high degree of literacy and scientific knowledge is undesirable. Instead, there is a strong pull towards a religious education. This leads to minimal technological innovation in Muslim-majority countries today. While Muslims ma ke up over 23% of the world population, they have less than 10 Noble Prizes in the Sciences and Maths. Lack of Human Rights: Most Muslim-majority countries deny their citizens fundamental human rights such as equality before the law, freedom to express their opinions (even if they are unpopular), freedom of assembly, equality for women in education and marriage rights, freedom of movement, an end to the slave trade (in a minority of Muslim countries), and other infringements. Statistics have shown a high-level of correlation between the presence of human rights and economic and political affluence. Foreign Policy Over Domestic Concerns: Many Muslims are concerned about irrelevant foreign policy issues among Muslims and Non-Muslims in other countries. The Cypriot situation and the Israeli-Palestinian Conflict are wholly irrelevant to Pakistan and Morocco, but people in those countries spend an inordinate amount of time discussing those issues. That time comes out of discussions about what to do about serious problems in those countries such as women s education or the lack ofShow MoreRelatedThe Spread Of Christianity And Christianity873 Words   |  4 Pagesthe believer’s lifetime. In Muslim tradition, the sociopolitical community that was created in Medina provides the model for what an Islamic state and society should be. The ummah, or new community, was open to anyone who made the basic affirmation of faith, and loyalty to the ummah was to supersede any other loyalty. By the time Muhammad died, the central institution identification for Muslims was firmly established. Mecca was defeated and incorporated into the ummah in important ways. The Ka’baRead MoreThesis: In His Book, No God But God, Reza Aslan Recounts1663 Words   |  7 Pagesâ€Å"It is in Medina that the Muslim community was born, and where Muhammad’s Arab social reform movement transformed into a universal religious ideology† (52). After arriving into Yathrib in 622 AD or 1 AH (after Hijra), later called Medina, â€Å"The City of the Prophet†, Muhammad established the first mosque and dubbed his followers, the Ummah. Within this community, Muhammad enacted a variety of social reforms, including the bay‘ah (oath of allegiance to join into the Muslim faith), equality of sexesRead MoreUnity of Muslim2416 Words   |  10 PagesSpecial Top position of the Islamic World Muslim world, with almost a billon and a half population, and so many features of climate and geography, and natural and human resources, can establish a great and united society. The pocket of Western colonialism is continuously getting filled from this region for over two hundred years; whether in the colonial era, the neo-colonial era, or in modern era, this zone has served the political goals of arrogant world, which America could be consideredRead MoreSalahudin Ayubi / Muhammad Al-Fateh8251 Words   |  34 PagesSaladin, was a Kurdish Muslim, who became the first Ayyubid Sultan of Egypt and Syria. He led Islamic opposition to the Franks and other European Crusaders in the Levant. At the height of his power, he ruled over Egypt, Syria, Mesopotamia, Hejaz, and Yemen. He led the Muslims against the Crusaders and eventually recaptured Palestine from the Crusader Kingdom of Jerusalem after his victory in the Battle of Hattin. As such, he is a notable figure in Kurdish, Arab, and Muslim culture. Saladin was aRead MoreReasons For Arab Nationalism Failed1999 Words   |  8 Pagesleadership between the three Arab states had potentially played a role in the defeat. The war was not only just a military defeat but was also a massive blow to the Arabs Morale. Here we have three nations systematically defeated by a newly created Israel. The Arab armies were defeated, their territories were occupied, their economies were in ruins, and the morality of Arab nationalism was deflated. Forty eight years later, the defeat of the second ‘battle of destiny’ was never fully recovered by theRead MoreDiversity Of Religions, Perceptions, Culture, Ideologies, And Belief Systems2465 Words   |  10 Pagesconsiderable number of Muslims live does not mean that non-Muslims who are minority should fail to have human rights because Muslims are ordered to live with them maintaining justice and carrying out the spirit of peaceful coexistence. Nowadays, the term â€Å"Islamophobia† is purposely propagated by some extreme fanatic clerics all over the world through various tools of communication. People have been influenced and affected by the magical terminologies against Islam and Muslims such as radical IslamRead MoreIslamic State Of Iraq And The Levant1782 Words   |  8 PagesIslamic State is not only a terrorist organization. As a matter of fact the Islamic State is a military and political power that holds a radical interpretation of Islam as a political philosophy and seek to impose that worldview by force on Muslims and non-Muslims alike (Friedland 2015). The Islamic State of Iraq and the Levant has not always been called that. They have actually been called numerous names such as Islamic State of Iraq and Syria and the organiza tion was originally recognized as JamaatRead MoreMuhammad: A Prophet and Statesman Essay1910 Words   |  8 Pageshis role as a Statesman would have been less influential. This brings me to the point that Muhammad was chosen specifically by God himself to bring the Qu’ran to his people for generations to come so that they could worship the faith as a community (Ummah) with understanding. Surely this is of much more importance as a whole as it has born a worldwide religion, and this would not have come about without Muhammad and his Prophethood. Muhammad brought great things as a prophet â€Å"He practiced meticulously

Abraham Lincoln Through Many Lenses Essays - 1740 Words

http://www.kkk.bz/kidspart5.htm 4)Who said, quot;I have no purpose, directly or indirectly, to interfere with the institution of slavery in the states where it exists. I believe I have no lawful right to do so, and I have no inclination to do so.quot; Abraham Lincoln, President of the United States or Jefferson Davis, President , President of the Confederate States of America? Answer: Abraham Lincoln - First Inaugural Address - March 4, 1861. 6) What was the major emphasis of the Emancipation Proclamation? Answer: The Emancipation Proclamation is 540 words long. of those, 400 words limit the proclamation to the states in rebellion - it defines the states in rebellion and states that it is directed ONLY to the states in rebellion. It†¦show more content†¦From Lincoln-Douglas Debate, published by Haldeman-Julius Company, Girard, Kansas 1923 Page 44 quot;I have no purpose to produce political and social equality. I am not in favor of making voters or jurors of Negroes or of qualifying them to hold office or allowing them to intermarry with white people...I have never had the least apprehension that I or my friends would marry Negroes, even if there was no law to keep them from it...I will, to the very last, stand by the law of this state which forbids the marrying of white people with Negroes.quot; Page 80 quot;I have no purpose to introduce political and social equality between the white and black races. There is a physical difference between the two, which, in my judgment, will forever forbid their living together in perfect equality: and inasmuch as it becomes a necessity that there should be a difference, I, as well as Judge Douglas, am in favor of the race to which I belong having the supremacy. Page 81 quot;I agree with Judge Douglas that he (Negroes) is not my equal in many respects, certainly not in color, and perhaps not in moral and intellectual endowment.quot; From The Collected works of Abraham Lincoln, published 1953, Rutgers University Press in eight volumes. Vol. II Pages 405-409 (Speech at Springfield, Illinois - June 26, 1857. quot;Judge Douglas has said to you that he has not been able to get me to answer the question whether I am in favorShow MoreRelatedMarfan Syndrome Research Paper2511 Words   |  11 PagesInternally There was a high debate and many aweing theories arguing if Abraham Lincoln had a disorder called Marfan syndrome or not, which was eventually resolved when Lincoln actually inherited a disease called Multiple Endocrine Neoplasia Type 2B. Contributing to the dispute of Marfan syndrome in Abraham Lincoln, in 1964 a physician published his findings and observations in the Journal of the American Medical Association which diagnosed Abraham Lincoln that he had Marfan syndrome (Kugler). HoweverRead MoreShermans march to the Sea1391 Words   |  6 Pagesand struck many blows to the South’s forces and its people’s morale, that Sherman’s army could march unopposed through the South. Title: Sherman’s March to the Sea The American Civil War started in 1861 after the Southern States in America started to secede from the Union. The states that seceded later formed the Confederate States of America. The war had been brought on by many hostilities and differing views on opinions of slavery and the election of U.S. President Abraham Lincoln in 1860. ToRead MoreThe Democratic Party And The Republican Party875 Words   |  4 PagesPolitics has always been a controversial topic that has been actively separating the American society for many years. It has been fueled by the different ideologies that have been formed and passed down from past generations. The United States government has two front-running parties: The Democratic Party and the Republican Party. These parties are both criticized by one another, and the political candidates are kept under a microscope at all times. One wrong sentence has the ability to bring theRead MoreThe Reconstruction Era And The Jim Crow Era1525 Words   |  7 PagesAm endment greatly contributed to racial tension entering and going through the Reconstruction and Jim Crow Eras. The south which was built upon slavery was left in shambles, and many northerners felt they needed to be harshly punished. The North and the South both saw these through their own respective lenses which is made clear in the films. In the film Within Our Gates, we see race relations through the eyes of a black man and through the eyes of the Northern States. A quote from the film that summarizesRead MoreThe Preservation Of The Confederate Memory Lives On Through The Robert E. Lee Memorial Essay1075 Words   |  5 PagesThe Preservation of the Confederate Memory lives on through the Robert E. Lee memorial in Richmond. Many historians have written about the monument of Robert E. Lee and his importance to the preservation of Confederate Memory. But, recently a major debate surrounding the monument has spurred an argument between two groups. One group wants the monument to be removed or relocated from its original spot in Richmond V.A. This group believes that it is an offensive symbol in support of slavery. The otherRead MoreBiography Of George Nelson Mandela And Bill Gates And Abraham Lincoln1367 Words   |  6 PagesGreat Leader When assigned the task of identifying an individual who I believe embodies what it means to be a great leader, well-known figures such as Martin Luther King, Jr., Mother Teresa, Winston Churchill, Nelson Mandela, Bill Gates and Abraham Lincoln initially come my mind. The impact of their distinct leadership styles continues to inspire people around the globe and has earned each of them undisputed leadership recognition. However, in the quiet shadows of these great leaders arises theRead MoreAttachment 1 Spur Ride Study Guide Essay1613 Words   |  7 Pagesfollowing the demobilization of the wartime volunteer and draft forces. From 1866 through 1871, the Regiment was posted at Ft. Riley and fought in the Indian Wars, notably at the Battle of the Washita in 1868. From 1871 through 1873, Seventh Cavalry companies participated in occupation duties during the Reconstruction period in the South. Sent north once more to the Western Frontier, the Regiment garrisoned Fort Abraham Lincoln, Dakota Territory. Lieutenant Colonel George A. Custers disaster at the BattleRead MoreSlavery And The African Holocaust Essay2975 Words   |  12 Pagesthis slave law. Another trigger event was in 1852 with the publishing of Harriet Beecher Stowes fictional book on slave life, a book that in the North become a bestseller second only to the Bible and to many it opened their eyes to the horrific nature of slavery in America. Another event that opened many eyes to the reality of slave life was in 1857 with Dred Scott v Sanford, Dred Scott a slave attempted to sue for freedom a case that was taken to the Supreme Court were it was established that as a slaveRead MorePhotography: The History and Everyday Use Essay1893 Words   |  8 Pagesâ€Å"Art is not to be found by touring to Egypt, China, or Peru; if you cannot find it at your own door, you will never find it.† - Ralph Waldo Emerson . Although many might think that it is a waste of time and money, photography is a great hobby that people should try. How ever, even if someone has different opinions, they must consider that photography is steadily on its way to becoming a worldwide everyday use, and is already part of the American culture. Who has contributed to the making of the modernRead MoreThe Theory Of Democratic Peace2860 Words   |  12 PagesThe Theory of Democratic Peace has been a topic of much debate over the years. Why is this? There are many opinions on this theory and many questions are raised when speaking about it. The argument that I pose is, is there such a thing as democratic peace? In order to address my argument and in order to critically analyse Democratic Peace Theory, this piece of academic writing will look at a variety of causes that some theorists’ state are behind the Democratic Peace Theory and will look at the different

The Pentium Flaw Free Essays

Back in June, 1994 the Pentium Flaw was noticed by Intel testers, who had discovered a division error on the Pentium chip. Intel managers didn’t see this as a major problem so they kept this from anyone outside their corporation. The nature of this issue was a mathematical problem in their Floating Point Unit (FPU), or the math coprocessor. We will write a custom essay sample on The Pentium Flaw or any similar topic only for you Order Now The Pentium chip was having glitches in calculating large divisions. It wasn’t until October 19th, when Dr. Thomas R.  Nicely had revealed the malfunction of the (FPU) trying to do certain calculations. Dr. Nicely was a mathematics teacher at Lynchburg College in Virginia. After running several test on the 486 and Pentium he had pin pointed the error to the Pentium chip. Dr. Nicely contacted Intel and they had confirmed the error, but said they had no reports till then. Intel handled the situation very poorly; they would not return contact to Dr. Nicely, forcing him to write a letter on the internet about the flaw. Even then Intel continued to consider the problem as minor. The internet was getting loads of articles on the flaw and people were making a joke out of Intel. By not letting the industry know about the Pentium glitch, Intel showed their selves to be untrustworthy to the costumer. There are so many different ways Intel could have handled their mistake. They chose to rather send a measly email of apology from the President of Intel with the wrong address. This infuriated costumers saying it was a fake. In the Pentium problem (Janeba, 1995) wrote: Intel’s policy, when it first publicly admitted the problem around November 28 of 1994, was to replace Pentium chips only for those who could explain their need of high accuracy in complex calculations. Intel tried to fix the problem still as a minor error and kept delaying the proper fix. By Intel postponing the fix on the (FPU) cost them even more money than what it would have, if they’d answer back right away with an honorable fix. This goes to show you learn from your mistakes. Eventually in late December Intel declared they would replace all flawed chips upon request. Now Intel has employees who keep up on newsgroups on the internet to see what people are saying about Intel; and they now conduct a better follow up with unsatisfied costumers. I believe Intel did handle this publicity very incorrectly. For being a well-known corporation they didn’t act like it. When they first got word of Dr. Nicely and his discovery on the flaw, Intel should’ve immediately contacted the professor with any apology and offered to replace the bad one. If this procedure would have been done the professor would have been happy, and never have written what he did. Then customers possibly wouldn’t have known of the flaw. In my opinion of the question, what would happen today if this same problem occurred? I don’t think Intel would take the same route they did back then. Intel is a well-established corporation and I believe they would act faithfully with great hast, to solve the problem. I think they have a greater appreciation of their customers now, since this whole Pentium Flaw hit the fan. How to cite The Pentium Flaw, Papers

Case Study Business Strategy Management

Question: Case study on Business Strategy Management. Answer: Introduction Several strategic models can help an organization establish a competitive advantage over its business rivals in the market (Magretta 2012). Business organizations might choose to operate or compete across a focused or broad market. Companies might apply cost leadership, focus, and differentiation. The strategies are applicable at the unit level of the business. For the case of Virgin Australia, the differentiation strategy fits it well for the purposes of gaining competitive advantages over its rivals in the market. By tailoring the entire marketing program through finding different ways of being unique in the market place companies are able to gain competitive advantage over its competitors. The company can establish a unique position in the market by differentiating the services, products, brand, and employees. In the competitive airline market, Virgin Australia can be able to gain advantage over it rivals by using the product positioning strategy. Some aspects that can help distinguish Virgin Australia from its competitors are discussed. Some of the methods and strategies that are used in ensuring the company maintains its competitiveness include international joint ventures, the differentiation strategy, branding and culture, product and service positioning, and market segmentation. The differentiation strategy The differentiation strategy is involved in product or service development that offers unique features that the customers value and take as different or better in quality than the services from the competition. Therefore for Virgin Australia, differentiation is the strategy to go as the products, services offered involves transport of goods, and people do desired destinations. It provides comfortable transport of both goods and passengers. The value the unique product adds allows Virgin Australia to charge premium prices. The process of charging premium prices will enable the company to cover the extra cost that comes in by offering the unique transportation. Because of the unique services Virgin Australia offers, if the suppliers of the product in any case increase the prices the company can pass the costs to the customers. The differentiation strategy will enable Virgin Australia to have; a reputation in the cooperative world for innovation and quality, a strong sales team, innovat ive and skilled team, and access to high scientific research. However, Virgin Australia has to ensure it is flexible and agile in the process of developing new products used in the cleaning process. Some of the risks Virgin Australia might encounter in the market by using the differentiation strategy include; changes in customer taste, imitation by their competitors, and loss in value of the services they offer. The ability of VirginAustralia to be agile and flexible will enable it compete fairly with their competitors that will use the focus strategy in the same market environment. Using individual customer needs basing on experience is one of the ways of increasing customer base using the differentiation strategy. Start by knowing what the customer needs and what he or she wants and thus equating to expectations. After analysis of the customers who are mainly over 30 years, the company will be able to work backwards to formulate new experiences that will be higher than what the customer expects. In order to achieve this, the company will speak to their customers and after listening delivery of superior experience is necessary. Another way of increasing the customer base is through the creation of experience between the customers and the real employees thus its uniqueness. Many customers prefer meeting with real people as opposed to getting emails and messages from the company. Ensuring that the engagement with customers is a personal experience helps in building a strong relationship between the company and the customers. The process of ensuring personal meeti ngs with the customers enables the company to increase its customer base, as the loyal customers will communicate with other customers. Innovations in airline market especially to go with the needs of the customers is important for Virgin Australia to increase customer base. Differentiating allows the company to give the customers a good reason to buy your products and use your services as opposed to other competitors products. It should answer the question what makes you different. Customization of flights according to age groups will be a clear strategy of increasing customer base. Sustainability through branding and culture In entering new markets, competition from other companies often leads to the profits going down. However, the sustainability of the business company can enable it survive any competition from other firms. The business strategy used can ensure competitive advantages in securing of customers and defending against competitive forces. Virgin Australia clearly has a sustainable competitive advantage over its competitors because of several reasons. Established culture and brand ensures Virgin Australias sustainability in the competitive front. External branding which is critical in ensuring customer loyalty and awareness will enable Virgin Australia survive the competitive airline business. Virgin Australia continuously participates in promotion activities and charity events as a method of promoting its brand both internally and externally. Often, customers remain with brands they are loyal with without considering the price of the products and services being offered. Through focusing on building strong relationships with its customers, Virgin Australia continues to deliver high quality services and great customer experience. In addition, Virgin Australia also provide unique services, which involves provision of music systems, monitors and massage parlors in the planes. The uniqueness of Virgin Australia will allow it to be sustainable and compete in the market that has increased competition over the years. The other aspect tha t will ensure Virgin Australia remains sustainable is the customer services it provides. It took time for the company to establish its customer services but after being established it has been hard for competitors to develop a reputation that can be compared to it. In summary, the ability of Virgin Australia to focus on the environment, the business and the people enables it to have sustainable economic advantages needed to survive the competitive business market. International joint ventures Entering into an international joint venture with other international airline companies will enable Virgin Australiato expand its business. Virgin Australia will be able to gain some advantages in the joint venture. However, there are some risks involved in this kind of international joint venture. Some advantages of international joint ventures include; it allows for faster and cheaper access to foreign markets. It provides a faster access to the distribution channels and knowledge on the local markets and this enhances sustainability and success of the joint venture (Campbell Netzer 2011). In addition, the resident partner, which in this case is any other airline, willalready be having existing relationships with key customers and suppliers and the proficiency in the local values and language. Another advantage of this joint venture is that it allows for sharing of risks and costs between the two partners (Campbell 2013). In case of any losses in the business or tragic accidents, the two partners will share the costs of damages thus reducing the quantity of financial assets that will be lost. Finally, the business venture will move quickly in addition to being credible and effective. However, this depends on the reputation of the resident partner in the local market. Internat ional joint ventures can also enable the two partners to take advantage of synergies and complementary business lines that are in existence between the two companies (Chatterjee Gray 2014). International joint ventures also pause risks including; inadequate planning and strategies may result to failure and a frustrating experiences for the partners. Some aspects can be difficult to anticipate especially due to poor and inadequate planning. Issues with technology, marketplace developments, economic downtowns, and uncertainties with regulation can have drastic impacts on international joint ventures. Another risk is the possibility of creating a competitor in your own partner in the joint venture. However, this can be solved through non-competition and non-solicitation from the joint venture agreements (Wolf 2012). Finally, joint ventures can result in management issues because of the diluted profits due to sharing. Partners may discover their inflexible nature and inability to share expectations with their partner because of different management philosophies. The inflexibility of the partners to change and evolving needs of the joint venture can lead to failure of the bu siness. All these risks have to be taken into consideration in the formation of the international joint venture. Market segmentation Market segmentation is created based on several strategies and some consumer characteristics for example behavior and demographics. Market segmentation involves the identification of the bases for segmentation and determination of the important characteristics of each segment in the market. The market segmentation of airline transport is based on the customers age, status, and needs. The market segmentation of airlines enables the company to know the psychographic needs of the customer and provides the company with the opportunity of formulating a good plan for the future for satisfaction of customer needs, taste, and preferences. The market segmentation of airlines include; business class and normal transport .Mens watches are manufactured differently as they are much bigger compared to the others and they have big wrist straps. Womens watches on the other hand have thinner wrist straps and are much smaller with several decorations. Kids watches are mainly made of plastic and are small. Watches according to ceremonies are often customized according to the customers needs or the ceremonies theme. All these customers have to be catered for to enable growth of the airline Company. Targeting of the different customers needs proper evaluation of the commercial and potential attractiveness for each of the market segment. Accessibility of the market segment is an important aspect in targeting the segments. Each segment has to be accessible to enable them to receive marketing advertisements and feedback from them is also important for the company. Focusing on different benefits the segments provide is another way I would use to target the different market segments. Different market segments need different benefits and therefore focusing on these benefits will enable the company to target different customers. The profits that the company anticipate should be able to exceed the additional marketing costs due to planning. The needs for each market segment do not differ by much. Therefore, marketing messages should be emphasized for all the relevant features and benefits that are needed as opposed to one size of the watches that fit for all customer segments. This meth odology is efficient for the delivery of different products for different market segments. Product and service positioning By tailoring the entire marketing program through finding different ways of being unique in the market place companies are able to gain competitive advantage over its competitors. The company can establish a unique position in the market by differentiating the services, products, brand, and employees. In the competitive wristwatch market, Virgin Australia can be able to gain advantage over it rivals by using the product positioning strategy. Some aspects that can help distinguish Virgin Australia from its competitors are discussed. Focusing on companys market expertise for the purposes of developing market specialization is one of the important ways of gaining competitive advantage over other companies in the same business. Instead of concentrating on a wide market that encompasses transport of all types of cargo, the company can zero in on only transport of vehicles and vehicle spare parts. This would enable the company to specialize in vehicle and vehicle spare part transport and appeal to the motor vehicle industry needs and wants thus giving the company an advantage over the other companies that focus on all the market segments. Secondly, the company can make its airline services stand out as improved and new. This can be achieved by closely studying the competitors and identify how the target and solve the market problem. After careful evaluation of the competitors, the company should then ensure that they provide a unique solution to the market problem. Finally, the company should be able to leverage its expertise through establishing leadership in the market. If customers perceive the company as experts, this will transfer to the products in this case wristwatches. The company can be able to establish leadership in the technological and sales aspect of the market and with this sustain any competition from other companies. Activities such as social media marketing, article and blog writing can be used to gain leadership for the company. Value Chain Analysis Value chain is the functions and activities that the airport or any other firm performs for the purposes of delivering valuable products and services to the market, which in this case are the passengers. It is dependent on the process of manufacturing organization as a system that is based on the inputs to the airport which are the services, the transformation process, which involves the provision of the services to the passengers, and finally the output, which are the profit returns from the services provided to the passangers. Inbound supply chain otherwise known as inbound logistics are the first phase of the value chain because they have the earliest or first opportunity to create value. Aspects of this phase are taken as upstream activities. In this case, that is the airports the inbound logistics include the receiving the customers to the airport and selling them tickets for the purposes of travelling. Secondly, handling of the passengers for example, the airport staff then handles the passengers by offering services in the arrivals and leaving passengers areas. Lastly, the airport then provides any additional services to their customers for example through the provision of food, refreshing drinks, and even music. Addition of value to the services is achieved through maintaining high levels of consumer choice and improving efficiency in the distribution system. There is also a potential to add value by application of quality control to prevent poor services from reaching customers. Quality control also prevents unfair costs from being passed to customers and provides a good opportunity for cost reduction. Operations involves the production elements of the airport, they are service oriented. Therefore, operations provide the second upstream aspects to allow for products and services to be offered. Some aspects of operations include ensuring the airport is operational daily according to the trading hours, maintaining proper service provision at all times, and all these services add value. There is always a potential for the airport to add value to its products and services. Expansion in terms of hours of operation in some of the branches can aid in achieving this. However, there might be some restrictions according to planning and law councils thus leading to loss of value competitively. Outbound supply chain also known as outbound logistics in the value chain has the sole purpose of delivery of goods and services to the consumer. The airport can add value through the online booking services. Improvement of other tangibles such as till staff, luggage collectors and parking facilities help in gaining advantage competitively. When these services are improved and executed well they clearly add value through saving of customer time at the same time turnaround will increase. Addition of value concerning luggage carriers can be achieved through implementing the trolley deposit system, ensuring that they are clean, making them easily available and finally allowing quick access to and from the premises. Marketing and sales are the downstream aspects of value chain. Introduction of club cards in the airport adds value through provision of discounts thus ensuring customer loyalty. Advertisements in the national television stations and radio stations further improves the value of the goods and services. A campaign such as lower prices or even discount offers are some of the ways airport use to obtain more customers therefore increasing profits. Loss of value in the marketing is a disadvantage that can be caused by sophistication of customers and their general awareness to the business practice. Taking this as an advantage the airport can provide customers with many recycling points and provide this information in their advertisements. SWOT analysis strengths weaknesses opportunities Threats In bound supply High levels of consumer choice. Improved efficiency. Productivity Quality control. New services. Price changes. Financial capacity. Process Expansion Loss of value Growing economy Rising costs of employee salary that is, cost of production. Outbound supply Innovation Improved customer service Productivity Future loss of value New products and services. Increase interest rates. Marketing and sales Reduced labor costs. Domestic market High growth rate Future profitability. Loss of value in the services provided. New markets Growing economy and demand. Growing competition. Technological problems. Change in prices. Financial capacity. Table 1: SWOT analysis Recommendations Improvement on the several operations and management aspects of the airline can be done in order to promote several operations and management aspects of the organization. The changes to improve the functionality of the airline can be done on the service offering aspect, quality assurance, environmental practices, human resource practices, airside management, and terminal operations. Improvement on the services being offered by the airport include online check in and buying of tickets where the passenger books his or her flight online from anywhere as long as he can access the internet. Human resource and marketing could be improved through provision of airlines club cards that give discounts to loyal customers. Proper international advertising through the several media channels is another way of creation and improving marketing services of the airline. Quality assurance can be improved through ensuring that proper maintenance to the airplanes, taxiways, runways, and airport fences. The management can improve terminal operations and airside management by converting some of the manual services being offered into electronic services. Responsiveness to accidents can be made fast by installation of CCTV cameras in all areas and ensuring that there is ample space that will enable the emergency response team to reach the place of accident faster. Conclusion In conclusion for the company to maintain its competitive edge several aspects have been put forward in the recommendations but some of them are key. Ensuring that there is improvement in customer service and improvement of human resource and planning are the focus in the sustainability of Virgin Australia. Application of several strategies and methods such as international joint ventures, market segmentation, service and product positioning, and the differentiation strategy will further ensure the companys sustainability in the ever increasing airlines market. References Arndt, J. (2014). Market segmentation: Theoretical and empirical dimensions. Bergen: Universitiesforlaget. Campbell, D., Netzer, A. (2011). International joint ventures. Alphen aan den Rijn, The Netherlands: Kluwer Law International. Campbell, D. (2013). International joint ventures. New York: Matthew Bender. Cantrell, R. L. (2013). Outpacing the competition: Patent-based business strategy. Hoboken, N.J: Wiley. Chatterjee, K., Gray, B. (2014). International joint ventures: Economic and organizational perspectives. Dordrecht: Kluwer Academic Publisher. Frank, R. E., Massy, W. F., Wind, Y. (2012). Market Segmentation. Englewood Cliffs, N.J:Prentice-Hall. Glasmeier, A. K. (2015). Manufacturing time: Global competition in the watch industry, 1795 - 2015. New York: Guilford Press. Glynn, M. S., Woodside, A. G. (2011). Business-to-business brand management: Theory, research and executive case study exercises. Bingley: JAI Press. Hammond, J., Hammond, J. (2011). Branding your business: [promote your business, attract customers, build your brand through the power of emotion]. London: Kogan Page.